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What a heartwarming campaign.  Last Christmas eve, an overnight Spanair flight flying from Barcelona to Las Palmas decided to give all its 190 passengers Christmas gifts. While waiting to claim their luggage, gift-wrapped gifts rolled out of the baggage carousel, and each gift had the passenger names written on them.  The nice thing was that not all the gifts were the same - a teddy bear, a top hat, etc... Check out the video below.

Another airline gave gifts to their passengers but with a social media twist.  For several weeks last November, KLM ran a campaign where people who checked in via foursquare for KLM flights or tweeted about a KLM flight at particular airports received a personalized gift, depending on who they were.

KLM had a team who was "listening" for tweets or foursquare check-ins, and after identifying potential passengers, researched each person's social profile so they could come up with the right gift for them.  One woman was given a Nike sports watch because she was athletic, while another was given tickets to see "The Social Network" because she was attending a social media conference.  Great use of social media "stalking".  Check the video below.